April 6, 2018

When Russell and Jemma first got in contact to tell me about their new business venture a slideshow of ideas for images immediately started to play in my mind’s eye. Decadent home bakes. Hearty bowls of goodness. Mouthwatering melts. Square Roots couldn’t have been more up my street.

Both from farming backgrounds, Russell and Jemma knew exactly what they wanted their business to be about – provenance and quality of ingredients and real home cooking, using recipes that have been handed down through generations. These are the principles they hold dear.

When shoot day came, it was a day full of treats. Every plate presented looked and smelt divine – a real feast for the senses! Did I mention that I love my job? 

We carefully selected backdrops for the images that would ensure the rustic country feel would shine through – tying the whole concept of the business together.

But then, the finale.

I knew I wanted to capture a “business headshot” that stood out from the crowd and really represented everything they wanted to do with the business. So, naturally, I suggested moving their living room furniture our of their home and into the nearby field of cattle. Being good sports, they were both game (phew)! Cue every available body being roped into holding furniture in place on the trailer, opening gates and holding a cafetière of coffee…you get the idea! And as we haphazardly bumped our way through the field to find the perfect spot, I couldn’t help but think, this has to be one of the most fun photo shoots I have put together – a shoot to remember!

When Square Roots opened in December 2017, I couldn’t wait to be through the door. I was so eager to see how the team had pulled these initial concepts together in the finished product. It didn’t disappoint. In fact, I couldn’t have been more impressed. From the vintage tractor seat stools and cask tables to rustic wood finishes and a cake counter to die for, Russell and Jemma nailed it. Square Roots is well worth a trip – why, they even have a gin shelf!




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